Requirements
Education: Graduation from a reputed university or proven work experience in Digital Marketing.
Experience: Minimum 2 years of hands-on experience in SEO, Google Ads, and Meta Ads.
Skills
SEO
- Strong knowledge of on-page SEO, technical SEO, off-page SEO, keyword research, competitor analysis, and link-building strategies.
- Experience improving website rankings and organic traffic.
Google Ads
- Ability to create, manage, optimize, and report on Google Ads campaigns.
- Experience with Search, Performance Max, Shopping, and Display campaigns.
Meta Ads
- Experience creating and optimizing Meta campaigns.
- Ability to analyze performance and improve campaign ROI.
Analytics & Tracking
- Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
- Ability to implement and troubleshoot conversion tracking and reporting.
WordPress
- Good understanding of WordPress, plugins, Elementor, and website management.
AI & Prompt Engineering (Mandatory)
- Strong knowledge of ChatGPT and other AI tools.
- Ability to use AI effectively for keyword research, content planning, content creation, ad copy generation, campaign analysis, reporting, automation, and workflow improvement.
Content & Communication
- Ability to create SEO-friendly content and marketing copy.
- Strong analytical and communication skills.
Responsibilities
SEO Management
- Conduct keyword research and competitor analysis.
- Optimize website content, metadata, internal linking, and technical SEO elements.
- Execute link-building and authority-building activities.
- Monitor rankings and organic performance.
Google Ads Management
- Plan, launch, and optimize Google Ads campaigns.
- Monitor budgets, bids, conversions, and campaign performance.
- Improve ROAS and lead generation performance.
Meta Ads Management
- Create and manage Meta advertising campaigns.
- Test creatives, audiences, and campaign strategies.
- Optimize campaigns based on performance data.
Analytics & Reporting
- Configure and maintain GA4, GTM, and Search Console.
- Create reports and provide actionable insights.
- Monitor website performance and conversion tracking.
AI-Powered Marketing
- Utilize AI tools to improve productivity and campaign performance.
- Use prompt engineering techniques to generate content, ad copies, research, and marketing insights.
- Identify opportunities to automate repetitive marketing tasks using AI.
Website & Performance Optimization
- Perform website audits and identify improvement opportunities.
- Collaborate with developers to improve website speed, user experience, and conversion rates.
Client & Team Collaboration
- Work closely with clients and internal teams to execute digital marketing strategies.
- Communicate campaign performance, recommendations, and growth opportunities effectively.
Note
- This is an onsite position, not a remote job.
- Office Location: Hantverkargatan 48, 112 21 Stockholm, Sverige
- Working Hours: Monday to Friday, 9 AM to 6 PM